Nguyễn Như Hoàng

Leading the development and launch of a SaaS CRM platform, in partnership with Tencent to serve B2B2C e-commerce and game publishing clients in Singapore, China. The platform is designed to empower business onwers, help them segmentize and enhance their customer engagement. The platform successfully handled over 120M transactions per month with provided features such as omnichannel OTP, remarketing tools, live chat, and ticket management.

Fully owned the loyalty program (earn & burn with cashback model). Successfully identified scalability limitations of the existing architecture and developed a new, independent Loyalty Core that seamlessly integrated with the MoMo Core, enabling scale up capabilities from 80K to 1.2M active users during pilot phase and ready for public launch. Also designed the initial product foundation for the "Merchant Balance" within the MoMo For Business (M4B) system and streamlined money flow processes for merchants, including eKYB, eContract, transaction management and reconciliation processes.

Founded a small studio in 2017 with my friends, to develop Web & Mobile App for SMEs, including PV Oils, FutureWorld, retailers of Apple, Nissan and small clients from China. My role is working as project manager for multiple projects or product owner for specific features of bigger projects (outsoure-for-outsource).

Managed eSports Teams and restructured the Entertainment & Media department, leading AOV & LOL teams achieving the Top 1 championships in 2020. Also identified and resolved financial inefficiencies, optimized operational management and improved overall multi-team performance. Despite the huge setbacks caused by the Covid-19 epidemic, I secured and developed key partnerships with Samsung and ClearMen that worth 2.1 billion VND, significantly increased team revenue. I really had learnt a lot of experience from my COO during this time.

Led the development and launched brand-new FPT Play for both Mobile & SmartTV HTML platforms, also developed FPT Play Sports as a new sub-product. The new FPT Play one, it took us 5-6 months for the JTBD, and compare to old version, it significantly reduced FPT Play app crash rate by 94% (from 9% to 0.5%) with app ratings increased from 2.9 to 4.8 stars, resulting in positive user feedback with improved UI/UX. Until now, FPT Play is still one of the best apps that I'm proud to be made of.

During this period, I transitioned from a gaming content editor to a product analyst then product owner for Mobo Platform, a game publishing app on iOS, Android, along with its SDK and Gaming Web Portal. It's sad to say that I was failed to make the project success, I was lack of technical experience to understand how issues or bad operations can make a huge impact. It was big lessons for me.

For achievement that work as Product Owner of FPT Play Mobile App

For achievement that work as Product Designer and Concept Designer

Concept & Scenario Design for Mobo Characters