In Development

TV Home Shopping

Lead Product Owner, April 2019

Home Shopping was a unique project, as it took two years of negotiations with the partner and two previous concepts that remained on paper, never progressing to execution. In April, I was once again tasked with creating a new concept, this time based on FPT Play, to revive the deal. Collaborating with a female designer who preferred bright visuals and had a passion for shopping, we worked together to make this concept stand out—more vibrant and distinct.

First, we retained the fundamental FPT Play style for the main screen to maintain consistency. Second, we restructured sub-categories into vertical views, making navigation easier for viewers. Finally, we introduced voice command functionality, allowing users to input text without relying on virtual keyboards. To my surprise, the concept was approved, and the project officially kicked off in November 2019. Unfortunately, I was not involved in the development phase of this project.