On Going

FPT Play For SmartTV HTML

Lead Product Owner, August 2018 - Present

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The FPT Play TV version was developed before the new mobile version, so when I took over, I saw an opportunity to enhance it with additional features. The app's UI was somewhat inspired by the old Apple TV interface but was less convenient due to its reliance solely on horizontal scrolling. Should I change it? No - because changing a design that users had only recently adapted to would not be effective. Instead, we decided to build upon the existing framework.

Unlike mobile apps, developing for TV is not just about adhering to big-screen design principles - it's heavily influenced by the underlying technology. With numerous manufacturers like Samsung, LG, Sony, and Toshiba, offering a wide range of devices varying in price and release year, the app needed to function seamlessly across all of them.

Stability, once again, was a top priority, and it performed well from the start. However, there was another critical aspect that often goes unnoticed but is deeply felt by users: UX. Questions like "Why does it feel so sluggish?", "Why are UI animations jerky?", and "Why do images load so slowly?" highlighted the gap between FPT Play and industry leaders like Netflix or Apple TV. I addressed several of these issues, resulting in a smoother and more responsive experience for users.

Currently, the FPT Play app is undergoing redevelopment with a new "tech core," and I'm confident users will experience significant improvements when it launches in 2020.

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